BLS Clinic Chief Director Lee Dong-jin attends consecutive '2027 Medical Aesthetic Trends' research meetings with Professor Rando Kim and the Trend Korea team

Dr. Lee Dong-jin, Chief Director of BLS Clinic Main Branch, attended by invitation a 2027 beauty and aesthetic medicine trend research breakfast meeting held by Merz Aesthetics Korea at the Merz Aesthetics Innovation Hub in Gangnam-gu, Seoul, at 8 a.m. on October 28, 2026. At the meeting, Rando Kim, professor emeritus in the Department of Consumer Science at Seoul National University, and the Trend Korea team presented '2027 Medical Aesthetic Trends Forecast by the Trend Korea Team' and held a discussion with the attending medical professionals. Dr. Lee attended for the second time, following the first meeting held on July 15, 2026.

Reading the changes in 2027 aesthetic medicine through 'CONFIDENCE'

This breakfast meeting was the second meeting for research on 2027 beauty trends, arranged as an occasion to share and discuss the research results produced since the first meeting on July 15, 2026.

According to briefing materials shared by Chief Director Lee Dong-jin, Professor Rando Kim and the Trend Korea team summarized the changes in aesthetic medicine in 2027 under the keyword 'CONFIDENCE.' The following six changes in consumer demand were presented.

• Youth Deposit: early care and long-term investment in skin
• Half Signal: attention to changes in midlife
• Beauty Pleasure: the enjoyment of self-care
• Man-titude: demand for men's aesthetics
• GLP+1: demand for addressing changes in appearance after weight loss
• Reverse Aging: interest in regeneration

These keywords are consumer and market forecasts presented by the speakers. They are distinct from clinical results that show the medical evidence for any specific procedure or product.

The following four forecasts on the roles of medical professionals and clinics were discussed.

• Redistribution of the Average: polarization of consumer demand
• Human Edge: the role of physicians in interpreting patient-specific information in the AI era
• Beauty Retention Strategy: long-term relationships with patients
• Doctor Credo: trust grounded in patients' interests and the physician's philosophy of care

Consecutive attendance at two research meetings

The October 28, 2026 meeting was a follow-up discussion at which findings from research conducted since the first meeting on July 15, 2026 were presented and the attending medical professionals shared their views.

According to Chief Director Lee Dong-jin, seven physicians were invited to the October 28, 2026 meeting, and four physicians nationwide were invited to and attended both the first meeting on July 15 and this meeting.

Chief Director Lee Dong-jin attended both meetings, taking part in discussions on where changes in aesthetic medicine consumption in 2027 meet clinical practice.

Meeting venue and presenters

The Merz Aesthetics Innovation Hub is a space for exchange and seminars among medical professionals, opened in Gangnam-gu, Seoul, in January 2025 by Merz Aesthetics Korea. Merz is a company founded in Frankfurt, Germany, in 1908.

Rando Kim is a professor emeritus in the Department of Consumer Science at Seoul National University. Trend Korea 2027, written by 13 authors including Professor Kim, was published on September 30, 2026, and Half Signal and Human Edge are also among the book's ten main keywords.